Remember Me, which opened on Friday, has done well for itself at the box office, coming in third among this weekend’s other opening films with $8.3 million so far
The most oddly high-profile release of the weekend was the romantic drama Remember Me. The film was seen by many as a test of Twilight star Robert Pattinson’s draw as a movie star. Of course, if Summit was trying to prop up the numbers by attaching the Twilight Saga: Eclipse trailer to prints of Remember Me, it might have helped if they had NOT released the trailer online the day before the opening. So while some may decry the ‘mere’ $8.3 million, we must recall that a movie like this wouldn’t have made $1.75 if not for what drawing power Pattinson has. Sure Shia Labeouf can open slickly-marketed thrillers like Eagle Eye
and Disturbia
, but let’s see what happens when he has to open a movie all by himself that doesn’t already look particularly appealing.
Besides, as word leaked out about the film’s extended-middle finger of an ending, even some of Pattinson’s die hard fans apparently decided to stay away. Speaking of females, the gender split was 84/16 on this one. Point being, if he can open Remember Me to $8.3 million all by himself, he may just be a movie star.
Source. Read the original post at Pattinson Online
Summit did Rob no favours on this movie. Besides the ending being leaked all over the internet prior to the opening, they then went and released the Eclipse trailer the day before the opening, had no real marketing plan for the movie and geared it towards a PG13 rating and tried to attract the Twihards. This was not a movie that should have expected the Team Edward Twihards to embrace. It should have been geared more to the adult audience and rated R. BTW I saw the movie and thought it was really great and the ending tastefully executed. I think Rob deserves kudos for choosing this bold script and not just pandering to the “let’s make money” philosophy by going with some safer “fluff” movie.